Marketing strategy
For Aurora Skincare · Summer Glow bundle · Editable
Tell Kelden how to adjust your strategy…
Make it more premium
Focus on local leads
Use a subscription angle
Avoid discounting
Goal
Acquire 1,200 new customers in Q3 at a blended CAC under $34, while growing repeat purchase rate.
Target audience
Women 28–45 in the US who already use a multi-step routine and care about clinically-backed ingredients.
Positioning
Clinical-grade skincare without the department-store markup — results you can see, ingredients you can trust.
Core message
“Visible results in 4 weeks, backed by published research.” Lead with proof, not promises.
Offer angle
Promote the Summer Glow bundle with a first-order subscription discount to lift LTV from day one.
Recommended channels
Meta Advantage+ for cold reach, Google brand + non-brand search, and email/SMS for retention.
Funnel
Awareness via social proof → consideration via ingredient education → conversion on the bundle landing page.
Budget guidance
Start at $180/day split 70% Meta, 20% Google, 10% retention. Scale winners after a 7-day learning window.
First campaign idea
Launch a ‘4-Week Glow Challenge’ on Meta: before/after social proof creative driving to the Summer Glow bundle page, with a first-order subscription offer and an email/SMS nurture for non-buyers.
Channel budget breakdown
Based on $180/day to start — adjust once historic ROAS is connected.
Meta Advantage+
$126/day
Google Search
$36/day
Email & SMS
$18/day
30-day rollout
Week 1
Foundation
Connect Meta & Google, install tracking, and build the Summer Glow bundle landing page.
Week 2
Launch
Go live with Advantage+ and brand search at $180/day, leading with ingredient proof.
Week 3
Learn
Let campaigns exit the learning phase — hold creative edits for a full 7-day window.
Week 4
Scale
Double down on winning creative and expand into non-brand search.
Assumptions & missing inputs
Assumed your average order value is around $80
Add your historic ROAS to sharpen budget guidance
Connect Meta so audience sizes can be verified