Business profile
The living context Kelden uses to generate your strategy, ads, recommendations, and reports.
Aurora Skincare profile is 82% complete
Last updated 2 hours ago · Add competitors and proof points to sharpen recommendations.
Business basics
Business name
Aurora Skincare
Website
auroraskincare.com
Category
Beauty & skincare · DTC
Market
Direct-to-consumer ecommerce
Currency
USD ($)
Country
United States
Service area
Ships to US & Canada
Audience segments
Routine builders 28–45
Clean-beauty switchers
Gift shoppers
Pro estheticians
Brand voice
Confident and clinical, but warm. We sound like a knowledgeable friend who happens to be a chemist — clear claims, no hype.
Clear
Evidence-led
Warm
No hype
Differentiators
Clinical-grade actives at direct-to-consumer pricing
Dermatologist-tested, fragrance-free formulas
Refill program cuts packaging waste by 60%
Competitors
Paula’s Choice
Clinical authority
The Ordinary
Price leader
Drunk Elephant
Premium clean
Reference URLs
Summer Glow bundle
auroraskincare.com/summer-glow
Ingredients & research
auroraskincare.com/science
Refill program
auroraskincare.com/refills
Assets
Brand kit & logos
Up to date
Product photography
48 images
Before / after library
12 sets
Testimonials & reviews
Synced
Claims, restrictions & disclaimers
“Clinically tested” — backed by 2024 third-party study (cite on landing pages)
Avoid “cure”, “heal”, or medical-treatment language in ads
No before/after claims without the standard 4-week disclaimer
Subscription terms must show renewal price and cancel-anytime notice
Connected accounts
Shopify
Connected · syncing orders
Meta Ads
Connected · 2 ad accounts
Google Ads
Action needed · reconnect
Klaviyo
Connected · email & SMS
GA4
Connected · web analytics
TikTok Ads
Not connected