Performance
Summer Glow Challenge · Meta · Last 30 days · What happened and what to do next
How it’s going
Updated 2 hours ago
Your campaign is profitable and trending up. Over the last 30 days you spent $2,140 and brought in $7,980 in revenue — that’s a 3.7× return. Cost per acquisition dropped from $42 to $31 after we paused two weak ads. The biggest opportunity now is scaling your top ad and fixing one tracking gap.
Heads up: conversions on July 12–13 may be slightly under-counted while the Meta Pixel was misfiring. Real results are likely a little better than shown.
The numbers that matter
SPEND
$2,140
of $2,500 budget
REVENUE
$7,980
+18% vs last period
CONVERSIONS
69 orders
124 leads captured
COST PER ORDER
$31
down from $42
RETURN ON AD SPEND
3.7×
$3.70 back per $1
CONVERSION RATE
3.1%
landing page visits → orders
Best and worst ads
Where your budget is working hardest — and where it’s leaking.
Best performer — “Glow in 14 days” video
41 orders · $18 cost per order · 5.2× return
Scale
Steady — “Real customer results” carousel
22 orders · $34 cost per order · 3.1× return
Keep
Underperformer — “Limited time offer” static
6 orders · $71 cost per order · 1.4× return
Pause
What changed this period
Paused 2 weak ads on July 9 — cost per order fell from $42 to $31.
Shifted budget toward the “Glow in 14 days” video — its share of spend grew from 20% to 45%.
Pixel misfired for ~36 hours on July 12–13, so a small number of conversions may be missing from these totals.
What Kelden recommends next
Scale your top ad — raise its daily budget by ~30%. Expected: more orders at a similar return.
Pause the “Limited time offer” static — it’s spending without paying off.
Confirm the Pixel fix so future numbers are fully reliable.