Recommendations
Summer Glow Challenge · Meta · 4 suggested actions to improve results
What to do next
These are ranked by expected impact. You can apply a change, queue it for later, or dismiss it. Anything that affects spend or your ad account settings needs your approval first — those are clearly marked.
Applying the top two changes is expected to lift orders by ~25% at a similar cost per order.
INCREASE BUDGET
Scale your top ad by ~30%
Needs approval
Affects spend
Why it matters
This ad returns $5.20 per $1 spent — well above your other ads. More budget here means more orders at your best rate.
Expected impact
≈ 12–18 more orders per month at a similar cost per order.
What changes
Daily budget for the “Glow in 14 days” video goes from $50 to $65. Nothing else changes.
PAUSE WEAK AD
Pause the “Limited time offer” static
Safe to apply
Why it matters
It spends $71 per order — more than double your average — and drags down your overall return.
Expected impact
Frees ~$420/month to reinvest in better-performing ads.
What changes
The ad stops running. It stays in your library so you can relaunch it later.
IMPROVE LANDING PAGE
Add proof points above the fold
Needs your input
Why it matters
3.1% of visitors buy. Adding reviews and a guarantee near the top is one of the most reliable ways to lift that.
Expected impact
A move from 3.1% to ~3.6% would mean roughly 1 in 6 more orders from the same traffic.
What changes
Kelden drafts an updated landing page section for your review — nothing publishes until you approve it.
FIX TRACKING
Confirm the Meta Pixel is firing
Do this first
Why it matters
Without reliable tracking, every other number and recommendation on this page is less trustworthy.
Expected impact
Accurate results and smarter automatic budget decisions going forward.
What changes
Kelden re-checks the Pixel on your landing page and tells you if anything still needs fixing.
CREATE AD VARIANTS
Make 3 new versions of your winning ad
Needs approval
Why it matters
Even winning ads tire out. Fresh versions keep results strong and protect you when the top ad fades.
Expected impact
More steady performance over the next month and a backup if the current winner slows.
What changes
Kelden generates 3 draft variants for your approval. None go live until you choose.